My friend got into the beta, he sent me some screenies:
This is when you first create your character.
Seems like the quest giver place.
New mob :O
Looks like you start in a citadel similar to Naxxramas.. Think it's somewhere in EPL this one.
After you finish all your quests, you get THIS armor! Sweet eh?
Pretty sweet ass sword. Sure as hell beats [Battleworn Hammer]
Closer look at the helm. Looks like Grimgrin Faceguard from ZA. Anyways, sweet